Increasing Customer Retention with Branded Promotional Products

Branding - A Subtle Yet Powerful Way To Expose Your Business.

Increasing Customer Retention with branded promotional products is a subtle but powerful way to expose your business and enjoy name recognition.
Branding is a very powerful and effective promotional method that many small businesses tend to overlook.  But business owners who understand the power behind it and the role it plays in increasing revenue, profits and their overall business growth, quickly take advantage of it to ensure that their business is constantly in the eyes and minds of buyers far and near.  In fact, it is one of the best ways to boost customer retention and customer loyalty, the two factors that can take your business to the next level.To start with, let's go over a few ways that you can use branded promotional products and use it to fuel the growth and expansion of your business.

What is Branding?

First, let's quickly recap just what branding is, and why it is so powerful. Branding is essentially how you connect with your customers, and how they perceive your business.  Poor branding can leave people indifferent towards your business at best, and hostile at worst. Good branding however, can turn customers into fans, and those fans can take your business to a height you never imagined.

The benefit here is that, a loyal fan will buy from your business even when other businesses have better deals, and will spread the word about your business without prompting or cost. What is even better is the fact that they will use or wear branded products, essentially turning themselves into living breathing marketing materials for you free of charge.

Branded Promotional Products

Needless to say, if you want your customers and fans to engage in this form of marketing on your behalf, you have to provide them with branded products. In many cases, this is fairly simple. Imagine how Nike became popular just by making t-shirts with their logo or catch phrase on them, or just by slapping their logo on their shoes. Eventually, people start seeing Nike as cool, and by the time you know it, everybody wants to have a Nike brand. It's a simple, yet effective form of marketing and branding.

However, a more subtle approach is to give away promotional products for free. This can take the form of distributing pens and other office supplies and products like bags, caps,t-shirts, water bottles etc, and in this era, phone gadgets with your logo or message on them.   You can give them to your employees, customers and potential customers, or you can use them as giveaways at trade shows or other events. The real benefit here is that, by giving away these products and printed materials for free, you build a sense of goodwill among your customers and employees, motivating them to support your business through their purchases and through word-of-mouth and viral advertising, both of which are effective promotional and advertising strategies.

Conclusion

A true fact about branding is that, there is more money to be made on the "back-end" of your advertising and promotional efforts, than with upfront sales. Cost per acquisition is much lower for customers who have already bought from you once before, vastly increasing your profit margins and giving you more exposure by sharing your business with friends and family members.  It is even more effective if you provide them with a branded promotional product that they can proudly wear or use in public.

Fact is, if you're not using branded printed materials and other products, you may be losing potential sales and customers. On the other hand, taking advantage of its power can increase customer retention and customer loyalty. If you are using it, I'm sure you know the effects it has on your business. But if you're not, you should look into it because it can turn your business around for a much more positive impact. If you are really serious about getting your business out there, I suggest you for the latter.

Interestingly, branding goes beyond business to business and print products for wedding planners, bachelor and bachelorette parties, sporting events, special interest groups, schools, family reunions, genealogy and for anyone who need their logo, name or picture  on their merchandise.

For example iPromo has a good reputation for helping small businesses with their branded products.   Trusted by big names like Target, Hilton, Hallmark and more, and with over 45,000 repeat customers, they are among the companies that have the highest  5 star ratings on trust pilot, making them one of the best printing company for promotional and branding products for small business owners.