Expose Your Business Through Word-of Mouth Advertising

Promoting and exposing your business takes more than a few business cards, postcards, flyers, doorhangers, just to name a few.

Advertising they say, is a numbers game.  Without proper planning, you can end up losing a whole lot of money with not much to show for it.  Instead of seeing positive results of your advertising, you can end up running red.  Ineffective strategies can become a liability, costing you thousands of dollars in waste. Even with the of advent of the internet and social media, software and apps, there is still a possibility that your advertisement may not yield the expected results. 

• Learn cost effective ways market, promote, advertise and expose your business beyond your local community.  
  
• Let people know about your product or service, whether you are Offline or Online.
  
• Sign up for our newsletter to receive more tips and tricks to grow your business right in your mailbox.  

Let’s start with the oldest but still effective form of advertising:

  Word-of-mouth:

This Photo by Unknown Author is licensed under CC BY-NC-SA

Word-of-mouth advertising has been around throughout the formation of the business world.  While modern day business owners rely on social media to promote their businesses, many old schoolers still use word-of-mouth referrals as their main promotional strategy.  But as effective as it can be, it still has its Pros and Cons. 

When considering to use Word-of-mouth advertising as your main strategy, consider also the risks.  It can quickly destroy your business.  Today, business owners are engaged in a “battle” to maintain the reputation of their business.  All over the internet, bad reviews (which is also another form of word-of-mouth) are being written about small business owners, with the intent to put owners out of business.  This if not handled wisely, can lead to significant loss in revenue and ultimately the close of the business.

Although there are experts in reputational management who can help restore your good name,  it is still an ongoing fight because people tend to believe the recommendations of others where purchase is concerned.  So be careful!  Especially if you are running a restaurant or a salon.   

Plan well and execute flawlessly.

If your business is one that gives refund, clearly set your refund policy without fine print.

Promptly give the customer their money back if they are not happy with your product.  It is better to give them back their few dollars that spend thousands of dollars cleaning up reputational mess.

If your business doesn’t require a refund, let buyers know right from the start.. 

No matter how angry a customer gets, don’t show malice or become personal.  Stay composed and let your response exhibit calmness.

It is your business and you have your reputation to protect.