Expose Your Business & Increase Visibility Through Press Release.

Using Press Release Services To Expose And Increase Visibility For Your Small Business.
 

One of the most powerful ways to gain more exposure for your small or new business is through press release marketing. This method of small business advertising is often overlooked for a variety of reasons, even though it is a very effective way to expose your business and draw attention to your products or services.  If you are not maximizing marketing opportunities like Press Release marketing, chances are your competitors are taking advantage of your oversight and you are losing out.  

Here's Why You Should Consider Using Press Releases In Your Marketing

1).  First of all, the term "press release" is often times associated with sensational news stories. But while that may be true, the fact remains that it is a very powerful promotional strategy for businesses of all size.   If you are not promoting your business through press releases, you may be shortchanging yourself  in your marketing efforts and limiting your potential growth.  

One of the ways it negatively impacts you is that, the local residents of your town or community may not know about your business because they've never heard of it.  Ever wonder why people open a business and those in their community do not know they exist?   It all has to do with inadequate exposure.   Do not put your business in a box by failing to bring public awareness to its existence.  Use Press Release to get the attention of buyers and prospective customers.  Make it a duty to rise above the norm and take your business to new levels each time an opportunity knocks on your door.

2). If you are not using Press Releases to showcase your business, you are definitely leaving a lot of money on the table.  

For example:

When someone sees your Press Release, depending on how well the article is written, there is a strong possibility that the reader will forward it to others, creating a free viral effect, and viral marketing is another powerful way to get instant exposure.  For the purpose of this example, let us look at how sharing your Press Release on Twitter may give you an edge over your competition.   

If people like the article, they will easily retweet it so the people on their network can see it.  In turn, those in their network that likes the article will also retweet it to their own network and this pattern continues creating a viral effect that gets thousands of people looking at your business almost instantly.  Imagine how many eyeballs get to see your message just by a simple twit.  Not to talk about the continuous exposure in other social media sites like Facebook, LinkedIn and a host of others.

So don’t deny yourself the opportunity to benefit from the power of Press Releases. Take advantage of it and get the word out about your business.

Let's go over three powerful ways a press release service can turbo-charge and expose your business online.  

1) Increased Sales Potential 

One of the best things about using an SEO press release for your business is that, it constantly attracts new customers and clients.  In fact, this is one of the cornerstones on how to market a small business.  It reaches demographics that other methods of Internet business exposure such as regular ads and search engine optimization techniques (SEO) may not reach. This alone makes using a press release service an extremely wise investment that every business owner should be taking advantage of.

2) It Builds Trust and Authority 

When trying to market your small business online, you have to realize that many forms of advertising have their limitations. For example, when someone sees an ad, they know it is an ad and that they are being marketed to. This can create a subconscious level of suspicion. The good news is that, when using an SEO press release for Internet business exposure, you not only bypass this issue, you also build a sense of trust, authority, and legitimacy among your target audience. This makes this method especially effective for marketing your business if you are a new business owner, or  market a new product or service you have added to your fleet if you have been around for a while.  Either way you win because what you are trying to expose has not gained momentum or build reputation yet, and using a press release is  step in the right direction.

3) Most of The Work is Done For You 

We all know that SEO is very complicated, and that ads cost money and requires constant observation. Press release marketing on the other hand is extremely simple, and is nowhere near as time consuming like SEO.  As far as online marketing for small business goes, it might just be the most hands-off method out there, especially if you're hiring a service to write and distribute the press releases for you.

Finally, Get Serious About Your Small Business Advertising

When it comes to figuring out how to market your business, using a press release to increase sales, reach new audiences, and build authority is a no-brainer.    24-7 Press Release offers both distribution and writing services, allowing you to take advantage of this powerful marketing method with minimal involvement on your part. You can read more about them and the different options they offer if you really want to get serious about online marketing through press release.  They have more information on their website that will help guide you through the process of press release marketing.  You can access their website by clicking on this link.