Choosing Your Business Name

When you’re satisfied with the information you’ve acquired about your niche, your next step would be to brainstorm for your business name.  When doing so, make sure to come up with a name that either reflects your niche or your business concept.  Having a name with your business concept is preferred, especially if you plan to be in business long-term.  A unique business name gives people an idea of your business without ever meeting you.  It tells customers and potential customers the kind of business you do.  If you cannot readily come up with a business name, using your full name is an alternative option.  The only downside is that, you can only register on a county level.  But the process is very simple and straightforward and doesn’t take that long.  In fact, most people start out by registering their business with their full name on a county level until they are ready to expand to State level.

The biggest downside to State registration is your business name choice which can get taken very quickly.  It can be a disappointing experience after you’ve spent time on choosing a befitting name that you’re expecting to become your brand, only to be told that it is taken.  It may mean going back to the drawing board to start the process all over again.  The easiest way to avoid that is to register with the State agency at the beginning and get it over with.  If you cannot brainstorm alone, ask others to help as long as there is some level of trust.  

If you plan to build an internet and social media presence, let your domain name reflect your business.  For example, Expose Your Business Online is a directory for small business owners and entrepreneurs to register their business for more online exposure.  The name of the site readily tells visitors its business.  The advantage is that, a struggling business owner or entrepreneur looking for more business exposure, can bump into the site and immediately see that it has the potential to generate customers and boost their sales.  So their next step is to get registered and become a member without even talking to the owner.  That’s the power of a befitting name. 

So choose a name, make it unique, make it special and get ready to soar.