Capturing Your Target Audience
Capturing your target audience on the internet depends on the marketing strategies that you use. The internet has become a huge marketplace, and only those who understand the terrain will be able to breakthrough its barriers. Even if you have a good product that everyone needs, if you don't drive the right visitors and buyers to your website, you will not accomplish your aim of becoming a successful business owner. On the other hand, you can have only one product and still makes exponential sales if that product is put in front of the right people.
Here are some tips that can not only help get your business in front of the right people, but can persuade them to trust and buy from you.
1) Understand that people are not coming on the internet to buy upfront. They are coming to search. Hardly will a buyer jump online and buy from the first website they see. They search:
- For who will give the best information about their needed product...
- For who offers the best price
- For who has a better shipping rate and turnaround time.
- For reviews about your business.
2) The delivering tone of your message is vital to earning the trust of people you don't know or have never met. Marketing messages resonate differently to different demographic. So let your messages resonate to the type of audience your business needs. For example, using "LOL" (laughing out loud) or "BTW" (by the way) is not appropriate when marketing to professionals like lawyers and doctors, but it may sit well with younger buyers if you include a sense of humor in your message. Setting a clear tone for your message will set the standard by which people take you and your business seriously. If you can't write well, my suggestion will be to contract with a freelance professional writer.
3) Ask your current and loyal customers to fill out a survey of your business. What do they like about your product or services or the overall business in general. What improvement would they like to see? What would they like to see replaced or eliminated together. Asking questions like these will give you an idea of what your online visitors will expect.
4) Research the advertising methods that works best for your product or services. Where do searchers go to find information/ Where do they most hang out? Do they prefer visiting forums or do they prefer facebook and other social media. Do they prefer receiving emails so they can take their time and read through during their free time or do they prefer e-zines and newsletter. Research about the best advertising strategies instead of doing blind marketing hoping for the best.
Overall, don't put all your eggs in one basket. Apply different strategies to see which one works best, but be cautious about your advertising budget. When you find the right strategy or strategies, use it to the fullest advantage until you have exploited the potential.
